Friday, March 20, 2015

Build A Line Challenge Part 3 ....The Big Reveal!


At last! Welcome to the Build A Line Challenge big reveal of my new line of jewelry Simply Floral along with 54 creative artists. This was a wonderful journey learning so many things about making a line of jewelry and all that goes with that process. It was a lot of work and that work is not done! Designing what is to be made, getting all the quality supplies so that you have enough to cover multiple designs, making the components in some cases, pricing your finished products and then marketing them. Going for that cohesive design for a collection of jewelry!

Making some of the clay flowers getting ready to assemble the pieces.

My designs for my line of Simply Floral was inspired by my love of flowers made with polymer clay, combing with my love of  brass leaves and components. I added beads, chain and all the needed small bits and pieces that are needed to complete the designs. The brass along with a lot of the bits and pieces were purchased at B'sue Boutiques . I handmade all of the flowers including  leaves with polymer clay which took many hours to make what was to be used in the designs.

Some of the components ready to be assembled.

The Build a Line Challenge brought out many important factors for creating a line or collection of jewelry. One was the Pyramid of price points. While I have not completed my price points yet I have the tools to start with. My line will have a bottom/least expensive tier like the earrings. The middle tier would include a range for the small necklaces and bracelets. The upper tier would be the statement pieces which not only be larger but have more components included in the design.
Earrings to match necklaces 
 I started my line with some simple earrings and smaller necklaces featuring the polymer clay flowers. I love  mixing the clay with metal. I made several floral choices along with either silver, copper or gold toned metal stampings.            

Simple leaves painted adding polymer flowers & brass leaves.  

Simple small necklace designs with polymer, brass leaves and bases.

Simple small necklace designs with  polymer and brass components. 

Bracelets were the next item to go along with some of the necklace designs. I came ups with a few different designs that I think goes really well. One has a polymer base bangle and the others using a brass base, leaves & chain.

Simply Floral bracelet designs.

Lastly in the line were larger pieces, more of a statement necklace. I wanted to offer more choices to my buyers whether they like the smaller more delicate necklaces or the larger wow statement pieces of art.


These statement necklaces are bold splash of garden blooms.

This is not the end of my Simply Floral line. I hope to expand to some larger polymer clay focal florals for additional Summer designs. That leads into Fall then Winter designs to complete the year of beautiful jewelry.

The Simply Floral Necklace and Earring Collection.
I owe a huge debt of gratitude to Brenda Sue Lansdowne of B'sue Boutiques who sponsored this Build A Line Challenge. She inspired all of us and shared many years of experience with our group.
The group discussions, questions, responses, support, cheering each other on was one of the best experiences I have had. A big thank you to all the other Build A Line Challenge friends who went on this journey with me for all the love and support you have given.

Jan Lea Designs
Please take time to visit the other artists' blogs in the Build A Line Challenge.

Brenda Sue Lansdowne
Jewelry Making Outside the Box

Marcia Tuzzolino
Aurora Designs

Jann Tague
Clever Designs by Jann

Judy King
Apt To Wander Studio

Linzi Alford
Magpie in the Sky, Spoil Heap Tales

Cynthia Wainscott
Exotic Peru

Carole Carlson

Lynn Stinten

Marica Zammit
Bead Lovelies

Catherine Shattuck

Micheale Collie
The Vintage Gem 

Mary Craig
Jewelry Alchemy

Lee Koopman
Strega Jewelry

Erin Whitacre
Shattered Time Jewelry 

Monica Casady
MJCasady Copper Works

Leila West
Leila Nicole Designs

Cindy Peterson

Leila Belcher
Leila Bee Designs

Gloria Allen
Wings and Beads

Pamela Anger
Novegatti Designs

Tammy Adams
Paisley Lizard

Lynda O'Mara
Once Upon a Line

Elizabeth Hildreth
Mad Scientists Designs

Dana Hickey
Wind Dancer Studios

Janet Calardo
Jan Lea Designs 

Maria Clark
Sweet Willow Design 

Lori Beekman

Jennifer Kroeger
Relic Charm

Amy Jorgensen
Hoarder's Corner 

Robin Reed
Handcrafted Bead Designs

Ingrid Anderson
Lilis Gems

Louise O'Shields
Desire Divine Jewels

Susan Killam
Killam Creative

Mary Katherine Deis
The Rose Sword: Artisan and Vintage Collectible Jewelry

Nike Bottalico
Objects and Oddities

Susan Bowerman

Kristy Le
Kristy Le Trendy Jewelry Designs

Jan Peters
Stylized Vintage

Mitzie Crider
Needful Luxuries Occasional Blog

Gina Hockett
Freestyle Elements

Linda Anderson
From the Bead Board

Alexandra Sefton
Imaginary Jewelry and Altered Art

Melida Boman
The Journey of Pens and Things

Teresa Schurter
TreeZ'S. Treasurs

Melissa Latimer
Smithed Up

Renee Hong
Fine and Dandy Jewelry and Art

Nadine Edris
Moondance Jewelry

Lori Meyer
Parisienne Girl

Jennifer Merrill Williams
Artists of All Stripes

Denise Lussier Poirier
Jewelry By Denise

Renee Allen
Small Stuff Design

Autumn Adams
Autumn Dawns

Elizabeth Owens
1996 Shabby Lane

Kat BarronMiller
Midnight Kat Productions Art Jewelry

Sandra Ballard
Mama San's Mojo

Coral Law
ab:coral design 


  1. Janet, I am blown away by the tremendous amount of work in this line! having dabbled in polyclay, I can say that the time put into your beautiful flowers is impressive by itself. Now, I am not a flowers kind of gal, being drawn more to dead trees and crispy brown fall leaves. So, when I say that I loved the beautiful earrings and the bracelets, you will see that your line will have a broad appeal. I absolutely love that pink (I can't believe I am saying this about pink, LOL) statement necklace. Flowers always seem to have a big following and this year they are trending so your line should really kick off to a great start. Well done! Beautiful work.

    1. Thanks Lee for you kind comments. I love making the flowers and fitting them in like a puzzle. Want to do some bigger flowers little more simple designs ....but that may take a while.

  2. made a great line. I feel like walking into a garden. Very beautiful line.

  3. I'm in awe, you've made little wearable springtime bouquets and they're beautiful! Wow, just wow!!

  4. I love your designs and your beautiful bright colors. Great job

  5. Beautiful colors and flowers! Very very pretty!

  6. Your flowers are magical. And you used them perfectly in your line. I'm not one to wear "girly" flowery things, but if the occasion called for it, I would be thrilled to wear one of those garden statement necklaces. Lovely.

    1. Thanks you so much Tammy. I appreciate your kind comments.

  7. These pieces are simply amazing! Your polymer clay flower work is fantastic and the way you combined them with the brass elements is a garden every one. Such a privilege to work with you and the other artists during this challenge. Good luck to you.

    1. Thank you so much Dana. I appreciate your comments. It was a privilege to work with you as well.

  8. OMG! I love everyone of your designs and the line is very complete. Your colors the style , I am at a loss for words other that beautiful. I can not wait to see more of your designs, well thought out.

    1. Thank you Cindy! I appreciate you kind comments. Loved working with you on this challenge.

  9. Your flowers are fantastic.
    I am very impressed indeed.

  10. Lovely, beautiful, and oh so very pretty! You have a wonderful line!

  11. Oh wow Janet! Your line is GORGEOUS! Those who like flower jewelry are going to go crazy when they see your pieces :-)

    So pretty and your polymer clay work is exquisite. Just beautiful.


    Bead Lovelies

    1. Thank you so much Marica! So glad you were on this journey with us. I learned a lot and enjoyed your posts throughout this challenge.

  12. Janet, I am amazed at how magically you pulled this off working in two places! These pieces are simply gorgeous…the color is fantastic and each design is beautifully balanced. You nailed it, my friend. Simply awesome in every way! Well done!

    1. Thank you so much Susan. My mom got a kick out of seeing me make the flowers. Then the surprise when I showed her the finished pieces. This was a challenge I will never forget and neat that mom was a part in it with me.

  13. You knocked it out of the ball park....this is a beautiful collection much more than was required or expected. A+++++ on all your hard work, I love everything you have done.

    1. Thank you so much Brenda. This was a wonderful experience much more that I ever thought possible. I have learned so much from you and the group. More than I could have ever dreamed of. I actually created a line of jewelry! I pushed myself to learn how to make a blog then actually blogged on it afterwards! I learned how to make photo collages....with wording no less and to be able to upload them! I amazed myself and I think my kids were somewhat impressed. I can't thank you enough for all you have done for me and the group for this challenge!

  14. I love your designs and colors! Just Beautiful! So happy to be in the class with you! This has been such a great journey! Best Wishes and Happy Sales!

    1. Thanks Nike. It was wonderful sharing the class with you as well.

  15. Oh my, the pink roses with purple verbena or lilacs statement necklace is amazing! I can't imagine how many hours you spent making all these lovely garden pieces. I always smile whenever I see the little yellow flower earrings, they are so cheerful. You are very talented in your flower making as well as in your jewelry designs! Congratulations!

    1. Thanks so much Renee. I appreciate you kind comments. It was hours making the flowers mostly the days I spent looking after my mom so it was a great time on both accounts.

  16. Such beautiful jewelry. Your polymer creations are amazing. Great colors and designs! Ingrid

  17. Janet, these are just incredible. Beautifully done and a very distinctive design line. Loved your blog post as well!

    1. Thanks Judy. I appreciate you kind comments. It means a lot to me.

  18. Wow Janet your line is simply beautiful .. you put lot's of time into making all of your polymer flowers .. great BLOG .. :-)

    1. Thanks Jann. Everyone put so much time one way or another! Thanks for the comments.

  19. Janet your line is just breathtakingly beautiful and the colors are to die for feminine and beautiful. Their just a joy to behold, loveeeeee it. It was wonderful taking this journey with all of you.

    1. Thanks Kristy. I appreciate your comments. Loved taking the journey with you also.

  20. Oh my gosh, Janet, your line is over the top spectacular. What an amazing amount of work you've done to make your beautiful floral pieces. Your blog post is wonderful with all the photos of your awesome line!! Woohoo, for you, Janet!!

    1. Thanks Marcia. I so appreciate your comments. I really tried with all the photos to make them better for the end of the challenge.

  21. Janet---Beautiful, beautiful! Your line is so wonderful. Your flowers are so realistic and well done. I love the way you incorporated them into little flower gardens! I love the statement necklace with the pink roses and lilacs! I could almost smell them. Great job! Congratulations!

    1. Thanks so much Lynda. Appreciate your comments.

  22. I have two choices I can pass out because I am in total awe or leave a comment!!! Well I'm going to leave a comment to let you know that your work is outstanding!!! Oh Janet what beautiful skill and art gift you have. I love all of your pieces they are just as phenomenal as you! Excellent creations Janet just excellent!!!! ~Louise

    1. So glad you chose the comments over the passing out! Thanks you so much for your kind words.

  23. Each bouquet of flowers that you have assembled for a necklace or to adorn an earring is just so colorful and eye-popping. The earrings are delicate and a lovely accessory to accompany the necklaces. You are so skilled at artistically crafting each flower.

  24. Beautiful polymer clay flowers, Jan! Your line is gorgeous. Well done!


  25. you are so talented, your handmade Poly-flowers are really wonderful, and your "arrangements" of the flowers on components is lovely.. good job!

  26. Janet, these are absolutely incredible. Your flowers are amazing. The time and attention you spend on each piece really shows. There's nothing simple about these, unless it's the statement "Simply Beautiful!" What a joy to see these and what an honor to know such a talented designer. Wow!

    1. Thank you so much Teresa for the kind words. I love making these flowers but taking a different path for the next round of creating. Need a change! Stay tuned.

  27. I'm with Teresa--amazing detail on your roses and flowers--I love them so much! And the bright pinks, oranges, purples--all your colors cheer our world! Am in love with your line and looking forward to seeing even more as time passes. Love the choices you offer. :):)

    1. Thank you so much Alexandra! Loved doing this line.

  28. Your work is lovely and feminine and I am sure you are going to do very well with your line. Good job!

    1. Thanks Jan. I hope so. Going to change it up on the next go around.

  29. Awesome line, having seen your flowers up close the pictures don't do the beauties justice. Thanks for joining in the class and letting me pick your brains. An honor to have been here with you.

    1. Thank you Gloria. I love doing them but need a change. So glad I get to see you at the class in May. By the way if there is anything you need from a Hobby lobby I can pick it up for you & bring with me. Just pm me.

  30. Beautiful line, Janet! Your colors and designs are just gorgeous. I'm in awe of your polymer flowers and how realistic they appear. Well done!

    1. Thanks Micheale. I want to try some different ones and then go into some other types of clay designs.

  31. Wow, Janet so beautiful and prolific! You have got yourself one fabulous line! Congratulations!

  32. You have some mad polymer clay skills! Wow, those flower are beautiful... your entire line is! Great job!

  33. I absolutely love all of the designs and your colors and all of the fabulous texture! Wonderful job! Be Blessed!

  34. Janet, you do fantastic work! Your line is jusscrumptious!