Friday, March 20, 2015

Build A Line Challenge Part 3 ....The Big Reveal!


At last! Welcome to the Build A Line Challenge big reveal of my new line of jewelry Simply Floral along with 54 creative artists. This was a wonderful journey learning so many things about making a line of jewelry and all that goes with that process. It was a lot of work and that work is not done! Designing what is to be made, getting all the quality supplies so that you have enough to cover multiple designs, making the components in some cases, pricing your finished products and then marketing them. Going for that cohesive design for a collection of jewelry!

Making some of the clay flowers getting ready to assemble the pieces.

My designs for my line of Simply Floral was inspired by my love of flowers made with polymer clay, combing with my love of  brass leaves and components. I added beads, chain and all the needed small bits and pieces that are needed to complete the designs. The brass along with a lot of the bits and pieces were purchased at B'sue Boutiques . I handmade all of the flowers including  leaves with polymer clay which took many hours to make what was to be used in the designs.

Some of the components ready to be assembled.

The Build a Line Challenge brought out many important factors for creating a line or collection of jewelry. One was the Pyramid of price points. While I have not completed my price points yet I have the tools to start with. My line will have a bottom/least expensive tier like the earrings. The middle tier would include a range for the small necklaces and bracelets. The upper tier would be the statement pieces which not only be larger but have more components included in the design.
Earrings to match necklaces 
 I started my line with some simple earrings and smaller necklaces featuring the polymer clay flowers. I love  mixing the clay with metal. I made several floral choices along with either silver, copper or gold toned metal stampings.            

Simple leaves painted adding polymer flowers & brass leaves.  

Simple small necklace designs with polymer, brass leaves and bases.

Simple small necklace designs with  polymer and brass components. 

Bracelets were the next item to go along with some of the necklace designs. I came ups with a few different designs that I think goes really well. One has a polymer base bangle and the others using a brass base, leaves & chain.

Simply Floral bracelet designs.

Lastly in the line were larger pieces, more of a statement necklace. I wanted to offer more choices to my buyers whether they like the smaller more delicate necklaces or the larger wow statement pieces of art.


These statement necklaces are bold splash of garden blooms.

This is not the end of my Simply Floral line. I hope to expand to some larger polymer clay focal florals for additional Summer designs. That leads into Fall then Winter designs to complete the year of beautiful jewelry.

The Simply Floral Necklace and Earring Collection.
I owe a huge debt of gratitude to Brenda Sue Lansdowne of B'sue Boutiques who sponsored this Build A Line Challenge. She inspired all of us and shared many years of experience with our group.
The group discussions, questions, responses, support, cheering each other on was one of the best experiences I have had. A big thank you to all the other Build A Line Challenge friends who went on this journey with me for all the love and support you have given.

Jan Lea Designs
Please take time to visit the other artists' blogs in the Build A Line Challenge.

Brenda Sue Lansdowne
Jewelry Making Outside the Box

Marcia Tuzzolino
Aurora Designs

Jann Tague
Clever Designs by Jann

Judy King
Apt To Wander Studio

Linzi Alford
Magpie in the Sky, Spoil Heap Tales

Cynthia Wainscott
Exotic Peru

Carole Carlson

Lynn Stinten

Marica Zammit
Bead Lovelies

Catherine Shattuck

Micheale Collie
The Vintage Gem 

Mary Craig
Jewelry Alchemy

Lee Koopman
Strega Jewelry

Erin Whitacre
Shattered Time Jewelry 

Monica Casady
MJCasady Copper Works

Leila West
Leila Nicole Designs

Cindy Peterson

Leila Belcher
Leila Bee Designs

Gloria Allen
Wings and Beads

Pamela Anger
Novegatti Designs

Tammy Adams
Paisley Lizard

Lynda O'Mara
Once Upon a Line

Elizabeth Hildreth
Mad Scientists Designs

Dana Hickey
Wind Dancer Studios

Janet Calardo
Jan Lea Designs 

Maria Clark
Sweet Willow Design 

Lori Beekman

Jennifer Kroeger
Relic Charm

Amy Jorgensen
Hoarder's Corner 

Robin Reed
Handcrafted Bead Designs

Ingrid Anderson
Lilis Gems

Louise O'Shields
Desire Divine Jewels

Susan Killam
Killam Creative

Mary Katherine Deis
The Rose Sword: Artisan and Vintage Collectible Jewelry

Nike Bottalico
Objects and Oddities

Susan Bowerman

Kristy Le
Kristy Le Trendy Jewelry Designs

Jan Peters
Stylized Vintage

Mitzie Crider
Needful Luxuries Occasional Blog

Gina Hockett
Freestyle Elements

Linda Anderson
From the Bead Board

Alexandra Sefton
Imaginary Jewelry and Altered Art

Melida Boman
The Journey of Pens and Things

Teresa Schurter
TreeZ'S. Treasurs

Melissa Latimer
Smithed Up

Renee Hong
Fine and Dandy Jewelry and Art

Nadine Edris
Moondance Jewelry

Lori Meyer
Parisienne Girl

Jennifer Merrill Williams
Artists of All Stripes

Denise Lussier Poirier
Jewelry By Denise

Renee Allen
Small Stuff Design

Autumn Adams
Autumn Dawns

Elizabeth Owens
1996 Shabby Lane

Kat BarronMiller
Midnight Kat Productions Art Jewelry

Sandra Ballard
Mama San's Mojo

Coral Law
ab:coral design